Why only one-time programs?
We’ve seen that one-off programs work better for coaches — both in results and revenue. Here’s why:
Higher earnings per client
One-time programs capture more upfront revenue compared to low-cost monthly subscriptions, which often churn after ~3 months.
Built-in upsell moments
Programs have natural end points where you can upsell 1:1 coaching, a follow-up program, or a new challenge.
Less ongoing maintenance
Subscriptions require constant new content and support to keep clients engaged.
Stronger retention
Low-priced subscriptions typically see poor retention. One-off programs give clients structure and help you scale with clear “next step” offers.
The bottom line
Products are built to help you sell smarter:
Maximize client lifetime value
Avoid heavy content churn
Build natural upsell paths
Subscriptions may look like passive income, but one-time programs give you more flexibility and growth potential.