When deciding which features you need between our Coaching tools and our new Products add-on, it’s important to understand how each is priced — and more importantly, how the pricing is designed to support different types of businesses and use cases!
TL;DR
| ||
Best for | Ongoing client engagement | One-time program sales |
Monthly cost | $0 (Base) / $19 (Pro) | $19/mo |
Client billing | Per active client (details) | None |
Transaction fee | 4% per transaction (details)
* Push to client or absorb | 12% per sale
* Push to client or absorb |
🎁 Products — Built for One-Time Sales
Pricing structure
This pricing is perfect if your business is focused on selling one-time programs to your audience or capturing more value from leads in your funnel. There’s no need to worry about managing client slots or ongoing coaching access for customers who purchase your products — just pay the flat monthly fee, and we only take a cut when you make a sale.
Flat Monthly Fee: $19/mo
No per-client charges
Just 12% per transaction
Note: This can be pushed to the client or absorbed by the coach
Why use Products?
Our new Products feature allows coaches to sell programs as one-time purchases structured as offerings like:
One-time program drops (Most popular)
Programs with additional course materials
Challenges
Offering one-time programs serve as a low-barrier entry point for potential clients who aren’t quite ready to commit to 1:1 coaching. Products allow you to:
Capture leads who aren’t ready for full coaching
Monetize programs at scale
Build trust and deliver value upfront
Additionally, you can think of it as a strategic downsell: instead of losing a lead who says "not right now," you give them a more affordable, lower-commitment offer like such as a simple 3-day split, 4-week program, etc.
Plus, unlike our competitors, these "customers" will not be counted towards your client billing count as we believe this is a fundamental piece in generating more 1:1 clients!
🏋️♀️ Coaching — Built for Ongoing Client Engagements
Our Coaching tools are built for managing 1:1 or group services on an ongoing basis with higher touch engagement that involves program updates, check-ins, communication, and more.
Pricing Structure:
Monthly Fee - Pay for the feature set you need to manage your clients.
Base Plan: $0/mo
Pro Plan: $19/mo
Pay-as-you-grow client pricing - Only pay for active clients, and the more clients you have, the less you pay per client:
Clients 1–10: $5 per client/month
Clients 11–25: $4 per client/month
Clients 26–75: $3 per client/month
Clients 76–150: $2 per client/month
Clients 151+: $1 per client/month
*See full pricing breakdown and feature sets here
This tiered pricing is built to scale with your business. As you grow your client base, your per-client cost decreases — making it ideal ongoing relationships and consistent revenue.
Need help deciding? Contact us here and we’ll help you choose the best setup for your business model.