In Superset, you can sell either Products (one-to-many content) or 1:1 Coaching (one-to-one service). This article helps you choose the right fit and set expectations around fees.
Products
Products are packaged content you sell to many clients. Think "buy once, get access."
Best for repeatable offers like an 8-week program, training template, challenge, ebook, or pre-built block.
Fees: 12% Superset fee on every plan + Stripe fee (2.9% + 30¢).
1:1 Coaching
1:1 Coaching is personalized, ongoing coaching for one client. Think "you're paying for guidance + adjustments."
Best for ongoing check-ins, accountability, and programming/nutrition that changes based on results.
Fees: the Superset fee depends on your plan: 4% on Base, no Superset fee on Pro, Business and Enterprise, and older plans keep their plan’s fee. Plus the Stripe fee (2.9% + 30¢).
Type | Superset fee | Stripe fee |
1:1 coaching on Base | 4% | 2.9% + 30¢ |
1:1 coaching on Pro, Business, Enterprise | No Superset fee | 2.9% + 30¢ |
1:1 coaching on older plans | Your plan’s fee | 2.9% + 30¢ |
Products (all plans) | 12% | 2.9% + 30¢ |
Quick rule of thumb
If you're selling a deliverable → Products. If you're selling your ongoing coaching → 1:1 Coaching.
Notes & best practices
Use Products when you want something scalable that you don't rebuild per client.
Use 1:1 Coaching when clients are paying for your time, feedback loops, and ongoing adjustments.
Price with fees in mind: the Superset fee differs by type (Products vs 1:1) and, for 1:1 coaching, by plan. The Stripe fee applies to both.
If your offer includes hands-on personalization, it will usually fit best as 1:1 Coaching, even if you also share templates.
FAQ
What's the difference between Products and 1:1 Coaching?
What's the difference between Products and 1:1 Coaching?
Products are one-to-many packaged content; 1:1 Coaching is one-to-one personalized ongoing service.
What are the fees for 1:1 Coaching?
What are the fees for 1:1 Coaching?
On Base, 1:1 Coaching has a 4% Superset fee. On Pro, Business and Enterprise there’s no Superset fee. Older plans keep their plan’s fee. The Stripe fee (2.9% + 30¢) applies on every plan.
What are the fees for Products?
What are the fees for Products?
Products have a 12% Superset fee on every plan, plus the Stripe fee (2.9% + 30¢).
When should I choose Products?
When should I choose Products?
When you're selling something repeatable with a clear deliverable (like a program, template, or challenge).
When should I choose 1:1 Coaching?
When should I choose 1:1 Coaching?
When you're selling ongoing adjustments, accountability, and personalization based on the client's feedback/results.