What it is
Products = packaged content you sell to many clients (one-to-many). Think “buy once, get access.”
1:1 Coaching = personalized, ongoing coaching for one client (one-to-one). Think “you’re paying for guidance + adjustments.”
Type | Platform fee | Stripe fee |
1:1 Coaching | 4% | 3% |
Products | 12% | 3% |
When Products is the better fit
Use Products when you’re selling something repeatable:
A program, challenge, or plan that’s the same for everyone
A fixed deliverable with a clear start/end (or clear access period)
Anything you want to scale without rebuilding it per client
Common examples: 8-week program, training template, challenge, ebook, pre-built block.
When 1:1 Coaching is the better fit
Use 1:1 Coaching when you’re selling personalized service:
Ongoing check-ins, adjustments, and accountability
Programming or nutrition that changes based on the client’s feedback/results
Clients paying for your time and expertise, not a fixed package
Common examples: monthly coaching, weekly programming updates, tailored nutrition coaching.
Quick rule of thumb
If you’re selling a deliverable → Products
If you’re selling your ongoing coaching → 1:1 Coaching