Products in Superset are designed to be sold as one-time purchases, not monthly subscriptions.
Why Products are one-time purchases
Superset Products are intentionally built as one-time programs because we’ve seen they work better for coaches, both in client results and in revenue.
One-time programs typically generate higher earnings per client, since low-cost monthly subscriptions often churn after a short period.
They also create natural endpoints, which makes it easier to upsell a follow-up program, a new challenge, or 1:1 coaching.
And compared to subscriptions, one-time programs usually require less ongoing maintenance (subscriptions tend to need constant new content and support to keep clients engaged).
The bottom line
Products are built to help you sell smarter: maximize client lifetime value, avoid heavy content churn, and build natural upsell paths. Subscriptions can look like passive income, but one-time programs often give you more flexibility and growth potential.
Notes & best practices
Use Products for time-bound programs (4, 6, 8+ weeks) with a clear outcome and finish line.
Plan your “next step” offer ahead of time (Program 2, challenge, or 1:1 coaching) so the transition is smooth.
If you sell a lower-priced offer, make the value obvious and include a clear upgrade path to improve retention.
Keep your program content structured so clients feel progress without needing weekly “new drops.”
Not sure whether to sell something as a Product or as 1:1 coaching (and how fees work)? See: How to choose between Products and 1:1 Coaching
FAQ
Can I sell a Product as a subscription?
Can I sell a Product as a subscription?
No. Products in Superset are designed to be sold as one-time purchases.
Why doesn’t Superset support subscriptions for Products?
Why doesn’t Superset support subscriptions for Products?
One-time programs tend to perform better in revenue and retention, with less content maintenance and clearer upsell moments.
How do I create recurring revenue if Products aren’t subscriptions?
How do I create recurring revenue if Products aren’t subscriptions?
Use Products as phased programs (Program 1 → Program 2) or pair a Product with an ongoing coaching offer as the next step.
What’s the best way to position this to clients?
What’s the best way to position this to clients?
Set expectations up front: the Product is a complete program with a start + finish, and you’ll recommend the best next step when they complete it.